FinOps for IT Campaign

This campaign promoted Commercial’s FinOps service to prospective clients through a targeted email series. The first three emails introduced the service and encouraged recipients to visit a dedicated landing page to register for a complimentary IT health check, generating interest and driving conversions.

FinOps for IT email marketing campaign ideas displaying a work and thought process behind the final images

Idea exploration

The first phase of the campaign focused on developing creative concepts and selecting the most effective visual approach to communicate the FinOps service. After exploring several ideas, a conceptual style was chosen to capture attention, engage the target audience, and align with the campaign’s overall objectives.

FinOps for IT email marketing campaign emails displayed together showing a plus symbol, key, and cloud floating in the sky made from microchips and computer hardware
FinOps for IT campaign email 1 with an image of a plus symbol made from a motherboard with electricity sparks
FinOps for IT email marketing campaign email 2 featuring an image of a floating key in the clouds made from computer hardware
FinOps for IT email marketing campaign email 3 showing an image of a cloud made from microchip parts

Email automation

A ‘Thank You’ email was also crafted to confirm the successful registration and reinforce the campaign’s branding. This email not only acknowledged the recipient’s action but also served to further establish the campaign’s identity, ensuring a cohesive and consistent brand experience throughout the customer journey.

FinOps for IT email campaign final email with an image of a plus sign in the sky electrified and made from computer parts

Landing page

The landing page mirrored the campaign’s visual style, featuring an infinity symbol to represent the continuous improvement and efficiency central to FinOps. This consistent design reinforced the campaign message while encouraging users to register for a complimentary IT health check.

FinOps for IT campaign landing page mockup with the hero image of an infinity symbol floating in the sky made from pieces of computer hardware
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