Retail consolidation campaign - Let's talk shop
The campaign promoted Commercial’s retail offering to existing and prospective clients through a five-week campaign featuring weekly emails, social media posts, an eBook, an email banner, and a landing page with a data capture form.
The Emails
Let’s Talk Shop provides an engaging overview of the latest trends, sustainability initiatives, and products in retail. The eBook explores emerging industry developments, cost-saving opportunities, and strategic partnerships to help businesses enhance their retail approach and maximise return on investment.
The Socials
A series of five weekly emails was created to align with key sections of the eBook, delivering valuable insights while driving traffic to the gated landing page. Each email maintained consistent branding and included a clear call to action, encouraging recipients to download the eBook and engage further with the campaign.
The Web
A dedicated landing page served as the campaign’s central hub, allowing visitors to access the eBook after completing a short data capture form. Designed to maximise conversions, the page provided a seamless user experience while capturing valuable leads from both email and social media traffic.
The Banner
A campaign-specific email banner was embedded in all outgoing sales emails to increase visibility and reinforce campaign messaging. The banner encouraged recipients to view the eBook, generating additional interest through everyday customer communications.