The Separation of Waste Campaign
A campaign-specific email banner was embedded in all outgoing sales emails to increase visibility and reinforce key messaging. The banner encouraged recipients to explore the eBook, helping generate additional interest through everyday business communications.
Idea exploration
The introduction of the new waste separation legislation provided an opportunity for Commercial to showcase its expertise and support businesses through the transition. The campaign centred on a targeted email informing clients of Commercial’s services, supported by impactful visuals designed to capture attention. During the concept phase, several creative ideas were explored, with two strong concepts selected for further development.
Adding motion
Motion graphics were incorporated into the design to create an engaging email experience. The example above illustrates waste separation within a skip, featuring dynamic animations that effectively capture the viewer’s interest.
The final design
The final email features the animated fox graphic, directing recipients to an insight article on the Commercial website. The copy was refined to complement the visual design, while a balanced layout and contrasting content blocks improve readability, guide the reader through the message, and create a clear, engaging flow of information.
